the aesthetics of hockey | established 2007
Well, most of it anyway. And it brings a unique new aesthetic to the club's uniform arsenal.
The NHL's 31st franchise finally revealed its name and logo to the world tonight!
Hockey sweaters don't get any sweeter than this!
The leak is confirmed — now with specific details about the jersey designs.
Photos turned up briefly tonight on the NHL's official online store. They were taken down quickly, but this is the internet after all.
Our partnership with the ECHL club has culminated with the reveal of the winning design!
Boston is replacing its third jersey — and a possible leak of Toronto's Centennial Classic sweater. All right here!
Herein lies all you need to know about logos and sweaters to be ready for the 2016-17 NHL season. Settle in for a long one.
Three new logos debuted today — the NHL Centennial, the Centennial Classic and the 2017 Stadium Series. Come take a peek!
There's a new "B" in B-Sens and the IceCaps are melting — again. Belleville and Laval will join the AHL in 2017!
The new mark is the product of a design contest held here on Icethetics. Now you get to design a jersey!
It's grey but in a good way! The new sweater will be worn 14 times during the 2016-17 season.
And for the first time in years it wasn't designed by Fanbrandz. But it certainly does pay tribute to its host city of Los Angeles.
Rumors have been plentiful but facts may finally be forthcoming. In the next few weeks, will we meet the Las Vegas Desert Knights?
It's their 50th anniversary and they're hosting the 2017 NHL Stadium Series. A new sweater is on the way. Could it look like this?
The new sweater will be worn for 12 home games during the 2016-17 season!
My interview with John Viola reveals the ownership's enthusiasm behind the redesign of the Panthers' logos and uniforms.
This community will be designing and selecting the 25th anniversary logo and jersey designs for the ECHL's South Carolina Stingrays! How amazing is that?!
Three new logos will be used in San Jose for promotional purposes, but don't expect to see them on any uniforms yet.
The Lake Erie Monsters have a new name and a refreshed look. So I talked with the team's VP of marketing to get the inside scoop.
The new design earned 70% of the community vote and is Osaka's new primary logo effective immediately.
The Osaka Samurai logo designer has revised his primary mark and would like community consideration. Drop by to vote!
Check out the winning designs for the five teams we've been rebranding this summer!
It all comes down to this! Which jerseys will join the IceHL for the 2016-17 season?
The jerseys have been designed — 82 of them, in fact! Now it's time to vote for your favorites.
Ready to design some jerseys? Download the IceHL Design Kit to get started!
Come see all of the winning logo designs for the Atlantic City Aces, Fargo Frost, Florida Flamingos, and Kansas City Smoke!
We're down to the top two entries for each team. Now we need your vote to decide the winners!
We have 48 logo submissions for four teams. Let the voting begin!
PLOT TWIST! The original designer of the Halifax Dragons logos wants you to consider implementing his redesign. Come vote!
We have names. Now we need logos. Send in your designs for the Fargo Frost, Kansas City Smoke, Atlantic City Aces, and Florida Flamingos!
We're down to just two options per team. Drop in and vote!
Time to vote on new names for the teams that are getting rebranded this summer!
This is the post where you suggest new names for our rebranded teams!
Where will the Narwhals and Outlaws end up? Make your opinion heard in these polls!
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