the aesthetics of hockey | established 2007
Cast your votes for the teams that should be considered for rebranding this summer.
See which teams are eligible to rebrand!
"Pittsburgh Gold" returns in time for the franchise's 50th anniversary.
Not much has changed apart from the striping and a hanger effect design.
The new team's name and logo will be announced by October!
The real story is in who created the team's new logos. Does the name Matt McElroy ring a bell? It should.
And the creative force behind the new look is an Icethetics concept artist who's gone pro!
A little from the AHL, ECHL and SPHL all mixed in. At least six teams will sports new logos.
It's official! Check out all the new logos and jerseys the Panthers will wear starting in 2016-17.
The Cats will unveil their new look tomorrow but their AHL affiliate is also undergoing major changes this summer with their relocation.
Who's the best dressed in the postseason? These polls should help us decide.
Now it's Portland and possibly Binghamton losing their minor league clubs.
UniWatch has it and it looks pretty darn great.
UPDATED march 9
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