Charlottetown Islanders Unveil Logo

The QMJHL's P.E.I. Rocket officially became the Charlottetown Islanders this morning. A press conference was held at the Charlottetown Civic Centre to introduce the franchise's new ownership group as well as the new branding.

Gone is the anthropomorphic missile of the past 10 years in favor of a more traditional type of junior hockey logo. The new colors are black and a muted gold — not unlike the Pittsburgh Penguins. Text is at the heart of this logo with the Confederation Bridge and an ocean wave playing supporting roles.

Oddly, the shape of Prince Edward Island itself is nowhere to be found. Perhaps in a yet-to-be-released secondary logo? Jerseys will be unveiled on June 15, according to The Guardian, but we might get an early look at the QMJHL draft on June 8.

It's not a bad logo, though clearly the new owners didn't spend a lot of money having it developed. (Or at least I hope they didn't.) The use of Arial Black for the city name sort of shouts amateur. But this is junior hockey, so the logos don't have to knock our socks off.

Share your take on the new logo in the comments. But first, one last look at the old Rocket.

P.E.I. Rocket, 2003—2013

Official: Aeros Becoming Iowa Wild

It is official now. Two decades of Houston Aeros hockey has come to an end. But their loss is the gain of hockey fans in Des Moines, Iowa. Yesterday, the Minnesota Wild received permission from the AHL's Board of Governors to relocate and rebrand the franchise, starting in 2013-14, the Iowa Wild.

It all came down to the club's inability to secure a new lease at their arena. But Houston is one of the biggest markets in the U.S. so I can't imagine they'll be without pro hockey for too long. For now, though, they are.

The press release made no mention of a timetable for the introduction of new logos and uniforms, but obviously they'll come before the fall. Sometime this summer I'd imagine. Definitely something to keep an eye on. (UPDATE) The Minnesota Wild haven't officially announced the renaming of the Aeros but the Minnesota Star-Tribune is reporting that right now.

Rocket hold off on becoming P.E.I. Islanders

In other rebranding news, the QMJHL's P.E.I. Rocket were supposed to officially unveil their new logos and uniforms on Thursday. They were to be renamed the P.E.I. Islanders for next season. However, the owners suddenly put the team up for sale, according to The Guardian, taking the rebrand off the table for now.

Unless a local group can come up with the money to keep the team on Prince Edward Island, it will be sold to a group planning to relocate to Sorel, Quebec, where they'd be rebranded as the Sorel Eperviers — a team that played there from 1968 to 1981.

Either way, this team will get a new look before the start of the 2013-14 season.

Thanks to Matt M. for the tip on the Rocket story.

PEI Rocket Becoming Islanders in 2013

The QMJHL's P.E.I. Rocket will play its final season in 2012-13. But not to worry Rocket fans, your team isn't going anywhere. It's just getting a new name beginning in the 2013-14 season. And because I waited so long to report this, I can now tell you what that name will be.

A year from now, the 13-year-old club will become the P.E.I. Islanders. And if that seems like it would be awkward to say out loud, you're absolutely right. But that's the way it is.

On August 22, the team announced it would be rebranded in 2013 and that the new name would come from the fans. For two weeks, the team accepted submissions. The top three entries were put up to an online vote from Sept. 6–19. They were P.E.I. Confederation, Islanders and Riptide.

At their home opener last Friday, the team announced that the new name will be Islanders. Apparently, Reebok will be developing the new look — colors, logos, uniforms and so on.

The franchise has undergone some front office changes recently and weren't satisfied that the name was connecting with fans. The team was founded in 1999 as the Montreal Rocket — named after the legendary Maurice "Rocket" Richard and their logo was even shaped like the No. 9 on his sweater. And in 2003, when the club packed up and moved to Prince Edward Island, they took the name with them. Guess 10 years was enough.

The Guardian recently ran polls regarding the new name. And the results were unusual. First of all, when asked to choose between the three finalists (Confederation, Islanders and Riptide), 59% of voters chose Riptide. However, in a later poll, only 54% give the new name a thumbs up.

What do you guys think of the new name? And what do you think Reebok will/should come up with in terms of a new logo?